Post by monirul44 on May 19, 2024 16:32:36 GMT 5.5
What is the reason for this? Perhaps we can do another perspective from the perspective of commercialization. In this article, the author teamed up with several other marketing practitioners to talk about Xiaohongshu and take a look at the summary of this article. At the end of the year, Jishi Technology launched an annual survey, and more than 800 valid questionnaires were collected. One of the questions was "In 2023, which platforms has your company increased investment in." In the survey, WeChat.
Ecosystem still ranked first, accounting Guadeloupe Email List for more than 32%; Douyin followed closely, accounting for more than 25%; followed by Xiaohongshu, accounting for more than 21%; the remaining platforms accounted for: Meituan (5.06%), Kuaishou (4.04%), Alipay ( 3.36%), Baidu (2.5%), Weibo (2.16%); Xu Zhibin, the founder of Jishizhi, said, “Last year in our survey, Xiaohongshu ranked third, WeChat, Douyin, and Xiaohongshu were just not that close. Douyin is still far away. This time, it is almost close to the mark. "In the past year, we have seen the market cool down and growth slow down, but many new and old companies now. Turning their attention to Xiaohongshu, brands have increased their investment in Xiaohongshu. Brands are investing more in Xiaohongshu.
What opportunities do they see? Xiaohongshu with Shen Ling, co-founder and CEO of BeBeBus, Cao Hu, CEO of Kotler Consulting Group China and Singapore, and Chen Cheng Cici, founder and CEO of Zaoer Digital. Mainly about Xiaohongshu’s marketing products, traffic mechanism, what is good content, how to leverage Xiaohongshu’s search, and various problems that brands encounter in operation. Two days after the live broadcast, at the 2024 Xiaohongshu WILL Business Conference, Xiaohongshu CMO Zhiheng proposed the concept of "everything can be planted" and shared a set of data: In 2023, 20W+ SPUs will travel through the Xiaohongshu cycle, Growth against the trend; the GMV growth rate of the top 100 products of efficient grass planting far exceeds that of the industry.
Ecosystem still ranked first, accounting Guadeloupe Email List for more than 32%; Douyin followed closely, accounting for more than 25%; followed by Xiaohongshu, accounting for more than 21%; the remaining platforms accounted for: Meituan (5.06%), Kuaishou (4.04%), Alipay ( 3.36%), Baidu (2.5%), Weibo (2.16%); Xu Zhibin, the founder of Jishizhi, said, “Last year in our survey, Xiaohongshu ranked third, WeChat, Douyin, and Xiaohongshu were just not that close. Douyin is still far away. This time, it is almost close to the mark. "In the past year, we have seen the market cool down and growth slow down, but many new and old companies now. Turning their attention to Xiaohongshu, brands have increased their investment in Xiaohongshu. Brands are investing more in Xiaohongshu.
What opportunities do they see? Xiaohongshu with Shen Ling, co-founder and CEO of BeBeBus, Cao Hu, CEO of Kotler Consulting Group China and Singapore, and Chen Cheng Cici, founder and CEO of Zaoer Digital. Mainly about Xiaohongshu’s marketing products, traffic mechanism, what is good content, how to leverage Xiaohongshu’s search, and various problems that brands encounter in operation. Two days after the live broadcast, at the 2024 Xiaohongshu WILL Business Conference, Xiaohongshu CMO Zhiheng proposed the concept of "everything can be planted" and shared a set of data: In 2023, 20W+ SPUs will travel through the Xiaohongshu cycle, Growth against the trend; the GMV growth rate of the top 100 products of efficient grass planting far exceeds that of the industry.