Post by account_disabled on Feb 22, 2024 12:17:50 GMT 5.5
The creation of an e-commerce is now essential for companies that intend to make the most of the most prosperous period for online sales and intercept new opportunities, exploring new markets. An online store, however, requires versatility. As the holidays approach, your e-commerce site should prepare for Christmas shopping . Below you will find some advice to make it Christmas-proof. Content index: Marketing strategies Performance, security and scalability Performance Safety Scalability Marketing strategies Although each company has different needs and a heterogeneous target audience, common and effective marketing strategies can be identified. Starting with market and competitor trends. E-commerce graphics and style.
Dressing up the online store in a Christmas theme is important to involve Rich People Phone Number List users; you can do this by changing the color palette, adding Christmas decorations to your logo or inserting images related to the mood of the season. Christmas landing page . Developing a Christmas-themed landing page, in which you highlight limited edition products, could pique users' interest. You can develop different variations for different audiences and divide customers based on their interests to target them in a targeted way. Seasonal landing pages can have a major impact on sales. Create email campaigns. Email marketing drives 20% of all holiday sales, so it can't be ignored.
Taking advantage of this strategy can also be useful to strengthen the bond with customers, sending exclusive Christmas promotions, instructions on a possible loyalty program or cart abandonment emails, giving added value and inviting them to complete their purchase. Sense of urgency . Limited offers and countdown timers trigger feelings of FOMO , an acronym for Fear Of Missing Out among consumers. They create a sense of urgency that can push users to purchase a product immediately. Promotions. Discounts are essential to increase sales during the holidays. It is no coincidence that, according to Deloitte, 49% of users expect brands to send dedicated promotions in line with their preferences. Possible return . When people buy gifts for others, returns are common.
Dressing up the online store in a Christmas theme is important to involve Rich People Phone Number List users; you can do this by changing the color palette, adding Christmas decorations to your logo or inserting images related to the mood of the season. Christmas landing page . Developing a Christmas-themed landing page, in which you highlight limited edition products, could pique users' interest. You can develop different variations for different audiences and divide customers based on their interests to target them in a targeted way. Seasonal landing pages can have a major impact on sales. Create email campaigns. Email marketing drives 20% of all holiday sales, so it can't be ignored.
Taking advantage of this strategy can also be useful to strengthen the bond with customers, sending exclusive Christmas promotions, instructions on a possible loyalty program or cart abandonment emails, giving added value and inviting them to complete their purchase. Sense of urgency . Limited offers and countdown timers trigger feelings of FOMO , an acronym for Fear Of Missing Out among consumers. They create a sense of urgency that can push users to purchase a product immediately. Promotions. Discounts are essential to increase sales during the holidays. It is no coincidence that, according to Deloitte, 49% of users expect brands to send dedicated promotions in line with their preferences. Possible return . When people buy gifts for others, returns are common.