Post by account_disabled on Feb 18, 2024 9:12:44 GMT 5.5
Cleese argues that creativity is a mode of thinking, not a talent, and something we can all train to improve. He effortlessly presents over 36 minutes of thought-provoking insight without a single visual aid, showing us all that you don’t need slides to rock it. 4. Friction in the Age of Persuasion – Terry O’Reilly Canadian adman Terry O’Reilly explains why, paradoxically, making things harder can sometimes help them take off. Turns out increasing difficulty can build legitimacy and credibility to innovations like instant cake mix, or guide you to choices you may otherwise have overlooked like clever suggested donation amounts. Along the way he extolls the virtues of the humble checklist and .
Check out his excellent radio show and podcast Under the Buy TG Database Influence (formerly The Age of Persuasion). 5. The Greatest TED Talk Ever Sold – Morgan Spurlock You don’t get much more transparent than Morgan Spurlock and his TED journey through the making of The Greatest Movie Ever Sold. The brand-sponsored talk pitches the film, which was funded entirely by product placement. Call it the Inception of plugs. Oddly comforting to both those who never sell out and those who do so for breakfast, this talk brings a Ban™ level of freshness to the murky, misunderstood waters of embedded marketing. 6. Winning the Story Wars – Jonah Sachs Mythopoeia proponent Jonah Sachs argues that “inadequacy marketing” is just not gonna cut it in our post-broadcast era.
He uses archetypal narratives such as The Hero’s Journey to showcase how, from Nike to Apple, the very best marketers are modern-day myth-makers. 7. Storytelling in the Age of Big Data – Julie Steele Visualization expert Julie Steele takes us on a compelling jaunt across space and time as she connects stories, storytellers, and data in all its guises to show how important narratives are. Just for fun, she includes a little perspective on the history of the earth and our interpretations of time. It should make 2014 fly by rather quickly.
Check out his excellent radio show and podcast Under the Buy TG Database Influence (formerly The Age of Persuasion). 5. The Greatest TED Talk Ever Sold – Morgan Spurlock You don’t get much more transparent than Morgan Spurlock and his TED journey through the making of The Greatest Movie Ever Sold. The brand-sponsored talk pitches the film, which was funded entirely by product placement. Call it the Inception of plugs. Oddly comforting to both those who never sell out and those who do so for breakfast, this talk brings a Ban™ level of freshness to the murky, misunderstood waters of embedded marketing. 6. Winning the Story Wars – Jonah Sachs Mythopoeia proponent Jonah Sachs argues that “inadequacy marketing” is just not gonna cut it in our post-broadcast era.
He uses archetypal narratives such as The Hero’s Journey to showcase how, from Nike to Apple, the very best marketers are modern-day myth-makers. 7. Storytelling in the Age of Big Data – Julie Steele Visualization expert Julie Steele takes us on a compelling jaunt across space and time as she connects stories, storytellers, and data in all its guises to show how important narratives are. Just for fun, she includes a little perspective on the history of the earth and our interpretations of time. It should make 2014 fly by rather quickly.