Post by account_disabled on Dec 21, 2023 9:38:58 GMT 5.5
arry Kim mainly emphasized that we should not forget that PPC is still a part of marketing and despite all the technical gadgets, we still have to think about PPC advertising from a marketing perspective. On the other hand, there is also the fact that PPC advertising as such has undergone a major transformation over the past 15 years. Not so much in the very essence of its functioning, as in the targeting options, offered tools and functions it offers us. Daniel Gilbert (founder of London-based PPC agency Brainlabs) mentioned that he has seen about 1,000 changes in Google AdWords alone in the last year . When I looked at Sklik's blog, there weren't too many new ones either (not comparable to AdWords , but still there were about 30 introduced by Sklik.
image Google AdWords B2B Email List celebrated 15 years Yes, Larry is right that we still have to look at PPC as a component of marketing, and that's how we should think about PPC, but in order to win in the big competition of all PPC specialists and advertisers, it's good to master just some of those technical features that they save us time and help us focus on marketing activities. One of those things is AdWords scripts , about which a lot has already been written, but it still seems to me that few people use them because they have no idea how. I'm not a programmer myself and I don't think I ever will be, but the Marketing Festival dropped some useful things on how to use them. AdWords scripts can be used for reporting or optimization itself.
An interesting news for me was that the scripts can also be used for Sklik , which is otherwise a system rather unloved by automation. It already requires somewhat more technical knowledge, but it is possible using javascript in the Google Apps Scripts environment. I mainly want reports! Optimization is not possible without reports, I think we can agree on that, but doing the same ones every month is, to say the least, a big waste of time. That's why AdWords scripts allow you to have reports generated automatically, and in conjunction with Google Sheets, you can create really useful reports - you can have deteriorating metrics colored red, graphs automatically generated, etc. In addition, you can also use them at the MCC level, so if you are interested in how your accounts behave over time (useful, for example, for department heads), you just need to find and apply such a script. image CPA tracking across accounts in MCC You can find all the reports that the scripts can work with on the developer pages .
image Google AdWords B2B Email List celebrated 15 years Yes, Larry is right that we still have to look at PPC as a component of marketing, and that's how we should think about PPC, but in order to win in the big competition of all PPC specialists and advertisers, it's good to master just some of those technical features that they save us time and help us focus on marketing activities. One of those things is AdWords scripts , about which a lot has already been written, but it still seems to me that few people use them because they have no idea how. I'm not a programmer myself and I don't think I ever will be, but the Marketing Festival dropped some useful things on how to use them. AdWords scripts can be used for reporting or optimization itself.
An interesting news for me was that the scripts can also be used for Sklik , which is otherwise a system rather unloved by automation. It already requires somewhat more technical knowledge, but it is possible using javascript in the Google Apps Scripts environment. I mainly want reports! Optimization is not possible without reports, I think we can agree on that, but doing the same ones every month is, to say the least, a big waste of time. That's why AdWords scripts allow you to have reports generated automatically, and in conjunction with Google Sheets, you can create really useful reports - you can have deteriorating metrics colored red, graphs automatically generated, etc. In addition, you can also use them at the MCC level, so if you are interested in how your accounts behave over time (useful, for example, for department heads), you just need to find and apply such a script. image CPA tracking across accounts in MCC You can find all the reports that the scripts can work with on the developer pages .