Post by account_disabled on Dec 21, 2023 9:16:46 GMT 5.5
A sort of “Who’s Who” for the general public. We access a profile via a search for skills or characteristics (keywords) in the internal engine: we invite, we initiate the conversation (all this can be automated) and we possibly continue with those who initiated the conversation. Of course you have to have a “good” profile (here again the definition is variable) with a clear and targeted hook. That is to say a WIFT (What's In It For Them) profile: customer-oriented: what is your value, your know-how, your expertise and hyper-targeted. Whether you are looking for clients or a job, you have to target, be precise: you have expertise to bring to a target in an industry (do what I say, not what I do).
In a process, the profile is not so much intended to be found as to reassure. People will come to your Email Data profile after a publication, after a comment, after an invitation and there, your profile must say in a few seconds what value you bring. LinkedIn said this a few months ago in its guidelines: on average we spend less than 10 seconds on your profile. In case you have any doubt, do a Google search for “eye tracking” LinkedIn. You will see that your visitors stay on the top of your profile and do not scroll through it. URL, banner, photo, title and first 300 characters of the summary are absolutely key. If with these elements we have not understood what your know-how is, we leave. Don't forget that on your profile, LinkedIn offers 10 “similar” profiles in the right column (these are not exactly similar profiles, but it's easier to explain this way.
This means that if you don't understand who you are, we click and we immediately forget you. Your profile is therefore the basis of your presence on LinkedIn and nothing can be built on foundations that are not solid. But then, if you want meetings and sales, you have to move to the direct approach with engagement scenarios via LinkedIn messaging. Subscription quickly becomes obligatory. P.S. It is very likely that some readers will say to themselves “whatever! I have contacts and customers through my content and without a direct approach. It’s possible and that’s good and well done! This is what gave me excellent results for months. But we must be aware that this is not the most effective lever today. And I do not base my analysis on my personal case, but on the many people I meet at my training courses, conferences, workshops, in meetings or at trade fairs.
In a process, the profile is not so much intended to be found as to reassure. People will come to your Email Data profile after a publication, after a comment, after an invitation and there, your profile must say in a few seconds what value you bring. LinkedIn said this a few months ago in its guidelines: on average we spend less than 10 seconds on your profile. In case you have any doubt, do a Google search for “eye tracking” LinkedIn. You will see that your visitors stay on the top of your profile and do not scroll through it. URL, banner, photo, title and first 300 characters of the summary are absolutely key. If with these elements we have not understood what your know-how is, we leave. Don't forget that on your profile, LinkedIn offers 10 “similar” profiles in the right column (these are not exactly similar profiles, but it's easier to explain this way.
This means that if you don't understand who you are, we click and we immediately forget you. Your profile is therefore the basis of your presence on LinkedIn and nothing can be built on foundations that are not solid. But then, if you want meetings and sales, you have to move to the direct approach with engagement scenarios via LinkedIn messaging. Subscription quickly becomes obligatory. P.S. It is very likely that some readers will say to themselves “whatever! I have contacts and customers through my content and without a direct approach. It’s possible and that’s good and well done! This is what gave me excellent results for months. But we must be aware that this is not the most effective lever today. And I do not base my analysis on my personal case, but on the many people I meet at my training courses, conferences, workshops, in meetings or at trade fairs.