Post by account_disabled on Dec 20, 2023 12:29:24 GMT 5.5
The group with all-round problems mostly had liquidity for no more than 3 months, completely different from the group of people who did not face problems, who mostly had liquidity for more than 1 year. In the next period, most consumers still expect that expenses will likely increase at a higher rate than income. This may make the proportion of consumers facing problems in these three areas more likely to increase and will reinforce the fragility of the household sector. Slide2_EIC_consumer-survey-2022 Third issue : Consumers adjust their purchasing behavior to different products. “The price situation for goods and services has accelerated. As a result, consumers will change their behavior in buying different products to relieve the burden of living expenses.” Impact of product prices that have increased This causes most consumers to reduce the amount of purchasing goods and services overall. This is especially true for consumers who have insufficient income to cover expenses. However, expenses on essential products such as fuel and food, although most consumers view that prices have increased. but still consume the same amount/increase Choosing products through promotional programs and purchasing products online are considered methods of adjusting purchasing behavior that are popular among consumers.
Consumers in the Gen Z group are considered to be a group that is relatively sensitive to marketing strategies because they have adjusted their behavior in purchasing products in a variety of formats more than other generations, while consumers in the Baby Boomer group have relatively less behavioral adjustments and also have Loyalty to the product brand is high from changing behavior by purchasing the same Telegram Number Data products but reducing the quantity mainly. Slide3_EIC_consumer-survey-2022 Issue 4 : Consumers are careful about spending on activities outside the home. “Consumers are still cautious in spending on activities outside of the home and this is likely to continue to have an impact in the future. However, buying products online and using food delivery services is likely to become one of the new normal behaviors because consumers are still Will continue to use it even if the COVID-19 situation improves.” In the next 6 months Most consumers continue to spend less on outdoor activities. Due to health concerns and the impact of inflation, however, consumers who do not have financial problems tend to spend the same or increase on activities outside of the home as pent-up demand, where spending is limited during the period Strict disease control measures are in place. Therefore, operators involved in outdoor activities may need to ensure hygiene and organize marketing activities to stimulate consumer spending.
Consumers are likely to continue using online shopping and food delivery services in the future. Due to the convenience and speed and price promotions on online platforms, even some consumers in the group who do not have financial problems tend to use such services less due to going out to do more activities, such as eating at restaurants. Or go out and buy things at the department store. This shows that the Omni-channel marketing strategy that connects online and offline channels is another important strategy in offering a variety of options for consumers to access products more conveniently. Slide4_EIC_consumer-survey-2022 In summary, the findings from EIC's consumer opinion survey indicate the impact of the situation in which prices of goods and services are increasing in opposition to incomes being stable. Most consumers have changed their behavior to alleviate the burden of rising living costs. By adjusting purchasing behavior to relieve the burden of living expenses. Consumers are also cautious in spending on activities outside the home. These behaviors are likely to continue in the future. From the fact that consumers still view Their expenses will increase at a greater rate than their income. together with various economic problems that consumers are facing This makes it necessary to continue to tighten our belts.
Consumers in the Gen Z group are considered to be a group that is relatively sensitive to marketing strategies because they have adjusted their behavior in purchasing products in a variety of formats more than other generations, while consumers in the Baby Boomer group have relatively less behavioral adjustments and also have Loyalty to the product brand is high from changing behavior by purchasing the same Telegram Number Data products but reducing the quantity mainly. Slide3_EIC_consumer-survey-2022 Issue 4 : Consumers are careful about spending on activities outside the home. “Consumers are still cautious in spending on activities outside of the home and this is likely to continue to have an impact in the future. However, buying products online and using food delivery services is likely to become one of the new normal behaviors because consumers are still Will continue to use it even if the COVID-19 situation improves.” In the next 6 months Most consumers continue to spend less on outdoor activities. Due to health concerns and the impact of inflation, however, consumers who do not have financial problems tend to spend the same or increase on activities outside of the home as pent-up demand, where spending is limited during the period Strict disease control measures are in place. Therefore, operators involved in outdoor activities may need to ensure hygiene and organize marketing activities to stimulate consumer spending.
Consumers are likely to continue using online shopping and food delivery services in the future. Due to the convenience and speed and price promotions on online platforms, even some consumers in the group who do not have financial problems tend to use such services less due to going out to do more activities, such as eating at restaurants. Or go out and buy things at the department store. This shows that the Omni-channel marketing strategy that connects online and offline channels is another important strategy in offering a variety of options for consumers to access products more conveniently. Slide4_EIC_consumer-survey-2022 In summary, the findings from EIC's consumer opinion survey indicate the impact of the situation in which prices of goods and services are increasing in opposition to incomes being stable. Most consumers have changed their behavior to alleviate the burden of rising living costs. By adjusting purchasing behavior to relieve the burden of living expenses. Consumers are also cautious in spending on activities outside the home. These behaviors are likely to continue in the future. From the fact that consumers still view Their expenses will increase at a greater rate than their income. together with various economic problems that consumers are facing This makes it necessary to continue to tighten our belts.